In the spring and summer of 2011, the Southern U.S. experienced one of the most devastating storm seasons
in recent memory. Deadly tornadoes ravaged cities such as Tuscaloosa, Alabama and Joplin,
Missouri, and storms wreaked havoc on an unprecedented level.
Several cities, including the Tennessee cities of Knoxville and Chattanooga, experienced their largest power outages ever.
While the Memphis area did not sustain a storm of that magnitude, 2011
was historic for MLGW in that the utility experienced five different storms
that affected 50,000 customers or more. Before 2011, MLGW had never sustained
more than two such incidents in a single year.
For each of these storms -- three of which hit Shelby County in April -- MLGW’s restoration process kicked into
gear, with crews working around-the-clock to repair damage and restore power,
and MLGW providing continuous information about their progress.
With a February 2011 storm
still fresh in memory, another struck on April 4, resulting in the fifth worst
storm in terms of damage in MLGW’s history; 71,000 customers were affected.
Over 100 MLGW crews and 20 outside crews worked around the clock to complete
full restoration within a week.
On the evening of April 19,
the next major storm knocked out power to 64,000 customers; with 120 MLGW and
outside crews working, full restoration occurred three days later. [Restoration video.]
On April 26, the last major
storm struck, knocking out power to 55,600 customers during a recovery that
took four days to complete.
With each storm, as crews
worked to restore service, MLGW also provided a steady stream of information to
customers through its call center, www.mlgw.com, local news media as well as
via social media. In April 2011, MLGW’s Twitter account, @MLGW, sent out an estimated 1,600
tweets, not including direct messages with customers.
No sooner was restoration
completed when a new challenge emerged: the May 2011 flood. MLGW served a more
complementary role in the flood response, assisting FEMA, Shelby County and the City of Memphis by disconnecting utilities to affected areas,
assisting with sandbagging, and providing information to customers affected by
the flooding. [Flood Assistance Video.]
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