Geek Factory Founder Comes to Memphis Dec. 1st

The Memphis Chapter of the Public Relations Society of America (PRSA) will be hosting Peter Shankman, founder and CEO of the Geek Factory, on December 1, 2009 from 8-10am at the University of Memphis' Fogelman Business Center.

Shankman will discuss the importance of understanding how to utilize the many aspects of social media. He will elaborate on the benefits of using social networking and viral marketing correctly, as well as the dangers of using it improperly. Shankman's discussion also will include information on using social media to spearhead marketing and public relations initiatives, understanding which social media tools to use or not use and learning it's not about making something viral but about making something good.

To register, or get more information, click here.