MLGW website usage ranks well in national survey

MLGW website usage ranks well in national survey

One of the largest surveys of billing and online behaviors at utility web sites was recently released--and MLGW customer participation exceeded averages in several categories.

Some highlights:

% paperless accounts: 9.6% survey average; 9.5% MLGW customers

% registered website users: 21% survey average; 31% MLGW customers

% online requests to start service: 5% survey average; 14% MLGW customers

% green power registration online: 47% survey average, 63% MLGW customers

More than 146,000 MLGW customers have registered for My Account since its launch in fall 2007. eBilling participants have eliminated the use of nearly 1.5 million sheets of paper annually, without sacrificing information--as MLGW bills, newsletters and coupons are all available through My Account.

The E-Business Metrics Survey, conducted in fall 2009 by ESource in collaboration with the Energy eBusiness Consortium, included responses from 47 North American utilities representing more than 70 million utility accounts.

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