When the Chattanooga Area Regional Transportation Authority faced budget cutbacks, the free electric shuttle service that operates throughout downtown Chattanooga was in jeopardy of being discontinued. CARTA asked area businesses to pitch in by purchasing advertising space on the outside of the shuttle fleet and the city-owned electric utility, EPB, jumped on board. EPB's ad features a common symbol of reliability and responsiveness – the EPB bucket truck. Photo by Eric Wertz, Johnson Group.
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