Boxed Water: Better or Just Silly?

A new company called Boxed Water is Better just launched it's first product. You guessed it: Boxed water!

Yes, water in a box.

I checked out their website and it seems to say all of the right things.

1. Their packaging is from a sustainable, renewable source and is 100% recyclable.

2. They reduce their carbon footprint by shipping the boxes flat to the source.

3. 20% of their profits go back to supporting the world water supply and reforestation.

This is definitely better than drinking water from a bottle that is made from petroleum and very unlikely to be recycled, but it still pales in comparison to drinking free, clean, and delicious water from the tap.

Memphis tap water is just as good or better than any water that comes in a bottle or a box.

While I applaud Boxed Water is Better for their efforts, I'm just not buying it. Even if cupholders everywhere become square.